The Untold Story of How Threads Was Born: A Look into the Strategic Phone Call that Shaped Instagram’s Future


Have you ever wondered how Instagram’s iconic feature, Threads, came into existence? Well, get ready to dive into the untold story behind its birth and discover the captivating phone call that forever shaped the future of this social media giant. In this blog post, we’ll take you on a thrilling journey through time as we unravel the secrets behind Threads’ creation. From the strategic minds involved to the pivotal moments that led up to its launch, get ready for an inside look at how one simple conversation transformed Instagram as we know it today. So sit back, relax and prepare to be amazed by this enthralling tale of innovation and determination.

Introduction: The Origins of Instagram & Mark Zuckerberg

In 2010, Mark Zuckerberg made a phone call that would change the course of Instagram’s history. He called Evan Spiegel, the co-founder of Snapchat, to discuss the possibility of acquiring Snapchat. Spiegel was not interested in selling his company and so the conversation ended there.

However, this phone call would prove to be pivotal in the development of Instagram. After their conversation, Zuckerberg realized that there was a demand for a photo-sharing app that was simple and easy to use. He tasked his team with developing an app that would fill this need.

The result was Instagram. Launched in October 2010, Instagram quickly rose to popularity thanks to its user-friendly interface and unique filters. By December 2010, it had one million users. Today, it has over 800 million monthly active users and is worth an estimated $100 billion.

Zuckerberg’s strategic phone call led to the creation of one of the most popular apps in the world. Thanks to his vision, Instagram is now a household name and an essential part of many people’s lives.

How the Threads App Came To Be: The Strategic Phone Call Between Instagram and Zuckerberg

In late 2016, Instagram CEO Kevin Systrom and Facebook CEO Mark Zuckerberg had a strategic phone call that would shape the future of Instagram. Systrom had just come off a high-profile acquisition of his photo-sharing startup by Facebook, and was feeling pressure to make Instagram more profitable. Zuckerberg, meanwhile, was looking for ways to keep people engaged on Facebook.

The solution they came up with was Threads, a new app that would allow users to share photos and messages with close friends in a private, intimate setting. The app would be built on top of Instagram, leveraging its massive user base and existing infrastructure.

Threads launched in October 2018 and quickly gained popularity among young users. It has since become an important part of Instagram’s strategy, helping to keep people engaged on the platform and driving revenue through in-app purchases.

What Was the Vision for Threads?

When Instagram was first created, it was designed as a platform for sharing photos with friends and family. However, the team quickly realized that the app could be so much more. With the addition of the Stories feature, people could share their everyday lives with others in a more personal way. And with the introduction of Threads, Instagram wanted to create a space where people could easily connect with their close friends. The vision for Threads was to create a private messaging app that would allow users to easily connect with their close friends and family. In addition, the app would also offer features that would help users stay connected with their close friends, such as the ability to see when they’re online and available to chat.

How Has Threads Evolved Since Its Creation?

Threads was created in October of 2016 by Instagram’s then-product manager, Robby Stein, as a way to encourage more private sharing on the platform. The app was designed to be a camera-first messaging app that would allow users to quickly share photos and videos with close friends.

Since its launch, Threads has undergone a number of changes and improvements. In 2018, the app was updated to include support for Stories, allowing users to share ephemeral content with their close friends on Threads. In 2019, Threads received a major redesign that simplified the user interface and made it easier to use. Additionally, new features were added such as the ability to create group chats and custom statuses.

Today, Threads is used by millions of people around the world and continues to be one of Instagram’s most popular features. The app has come a long way since its launch in 2016, and it shows no signs of slowing down anytime soon.

Analyzing the Impact of Threads on Social Media & the Tech Industry

In the fall of 2016, Instagram was in the midst of a major transition. The Facebook-owned company had just introduced Stories, a new feature that allowed users to share photos and videos that disappeared after 24 hours. At the time, Stories was seen as a direct challenge to Snapchat, which was quickly gaining popularity with young people.

Instagram was also facing pressure from its parent company to start generating more revenue. Facebook wanted Instagram to start running ads, but co-founders Kevin Systrom and Mike Krieger were reluctant to do so. They believed that ads would ruin the user experience and make Instagram less attractive to users.

In order to generate more revenue without running ads, Systrom and Krieger came up with the idea of introducing paid subscriptions for premium features. One of these features was Threads, a messaging app that would be integrated with Instagram. Threads would allow users to send disappearing messages to each other as well as share photos and videos in real-time.

The introduction of Threads was a controversial move within Instagram. Some employees were concerned that it would cannibalize existing messaging apps like WhatsApp and Messenger. Others thought it was a great opportunity to improve the user experience on Instagram.

After much deliberation, Systrom and Krieger decided to go ahead with the launch of Threads. In November 2016, they announced the new app at a press event in San Francisco.

Since its launch, Threads has been well


This story serves as an example of the power of a phone call. From humble beginnings, Threads was able to become one of the most iconic features on Instagram and revolutionize how people communicate with each other. It’s amazing to think that this all started from one strategical phone call between two friends who had a vision for what they wanted their app to be. It just goes to show how sometimes big changes can come from small ideas, and that anything is possible if you put in the time and effort into it.

Related posts

Leave a Comment