Are you still doubtful of publishing that one literature draft that you wrote in college? Oh, come on… The future of book publishing is brighter than ever now. It is the perfect time to throw your book into the social media market and watch it flourish with success.
In the current digitised era, where everything is a tap away, life has become luxurious to the core. Do you need groceries? Tap to order. Is there a medical concern? Tap to book an appointment. Are you in dire need of support? Tap to post it on social media.
Therefore, stop pushing down the urge to get your book published. Simply… increase your virtual presence and use the mystic charm of public attention to self-publish your draft.
No wonder why you would keep a valuable gem from public attention. Today’s information age demands that you unveil your book globally. So, are you ready for a comprehensive solution to all your problems? Of course, yes. Therefore, just continue reading this thorough beginner’s guide that is helpful for self-publishers who have an issue using social media.
Social Media – Empowering Self-Publishing Writers!
For the longest time, writers produced entertaining literary works of art and the publishing houses took care of the rest. However, during the late 20th century, the tables turned. The rituals dramatically shifted to independent printing and the fashion still prevails.
Earlier on, the internet was not common among the public, and promotions used to be very hectic. Nevertheless, in this contemporary age, the internet is truly empowering and liberating authors exceptionally. It not only provides a low-barrier entry into the market but also exposes you to opportunities on a greater scale.
In addition, before the internet writers used to wait for days to receive feedback and review on their books. However, now they can communicate with the readers and critics directly without a barrier. On the other hand, the platform also makes promotions and community building stress-free.
Writing To Marketing – Efforts All The Way…
An in-depth introduction to social media platform marketing for aspiring self-publishers is before your eyes and you must have a basic idea so far. So now, we must turn to the comprehensive fine points.
As a writer who publishes his work independently, you get complete control over all the aspects of your book. Even the royalties. Hence, it is superior to opt for traditional printing without a doubt, but it comes with a few challenges.
Such as, once you decide to do it all on your own, you are no longer only an author. Now, you are required to fill in the roles of the editor, designer, manager, and marketer all at once. Indeed, this is a massive responsibility, however, the internet makes life less complicated.
Earlier in the day, there were no such helpful tools, but now there are plenty of them to alleviate the burden. For example, you can receive assistance and expert pieces of advice from the internet community within seconds. Moreover, you can collaborate, run ads, and hold virtual book readings on social media podiums to promote your work. Such as, you can:
• Announce it on Twitter First – Suppose that you are not choosing any Book Publishers Ireland, but rather issuing your draft independently. So, what must be your first step? Obviously, it is to break the news to the public.
Hence, the fastest news-spreading platform is Twitter (Now X), and it is a perfect choice. You must start creating hype on the internet. People need to be curious about what is coming. After that, launch the first captivating look of your effort so that it becomes the talk of the town.
• Follow with Facebook – This podium is ideal for running advertisements because of the diverse groups you find there. People of all ages and ethnic backgrounds come together to make an easily accessible virtual community.
Thus, you can buy and use the ads. They are for all budget ranges and help you target any specific sample group. Then there is also the business page option where you can deeply analyse your progression. It gives you facts like the number of views and even their locations. As a result, you can make informed decisions and strategies.
• Interact on Instagram – Now that you have given the audience a verbal teaser, it is time for a graphic release. It could be the front cover of the book or just the title to stir the excitement of book lovers.
For this, you can post a short reel and then re-share it on your story. Furthermore, you can ask the followers to share as well in return for a chance to win the first free copy. Trust us, this trick always works. You can make the online community do anything with bait. So, use it positively for your growth.
• Join the Trends with TikTok – Then comes the app that is famous for the most viral content. Yes, we are speaking of TikTok. On this platform, your focus must only be on 10-second engaging content.
For example, hire a paid artist to use your book intriguingly in a short video. At this point, you can make use of any trending audio to boost your reel’s engagement. Moreover, TikTok can be a medium for your book launch that too by a literature expert. Think of the impact it can potentially create. Overwhelming, right?
• Stay Connected with LinkedIn – Moving on to the last one, but dare you underestimate its power. This place will get you professional networks and communications more effectively than anywhere else will. Similar to other apps, here you can also put up book cover images.
Alternatively, as the author, you can provide links to your profiles or constantly share your blogs here. The audience of the app is here to read and if the content is engaging, they will follow your lead. Lastly, you can also post a review of your book by a famous critic for credibility assurance.
Highlighting The Cream Of The Crop…
Thus, this article about a thorough beginner’s guide to social media for self-publishers has concluded that social media is very empowering. However, when we are asked to boil down everything and take just one name, initially, we cannot.
It is genuinely not fair to say that one platform is better than the other because each one of them has a unique appeal. For instance, where Instagram has the option to Direct Message, Twitter has trending hashtags. Likewise, as Facebook has community groups, LinkedIn has professional networking links.
Therefore, no fixed combination guarantees your book a success. You just have to stick to what best aligns with your interests. In addition, do some research and find out which audience is available on which app. Then, only you can reach your desired target market.
Establishing The Rhythm In Social Media Posting…
Apart from that, something more noteworthy is the rhythm in which you are posting on social media podiums. Yes, and if you are still unaware of the fact that it matters, then get yourself accustomed to the digital norms – the algorithm.
The algorithms decide which content the user gets to see. It ranks, filters, chooses, and suggests content on your behalf. Therefore, you must handle it with wisdom and tricks. Such as, if the user is spending more time on food videos then he will be shown more food videos and ads.
For that reason, as an independent publisher, you must engage users to the point that they spend more time on your content. Let us help you with this with a table.
Social Media Platforms 1 Post Everyday 1+ Posts Everyday
- Twitter
- Facebook
- Instagram
- TikTok
- LinkedIn
- YouTube
The table represents apps like TikTok, LinkedIn, YouTube, and Instagram that require more than one post every day. That, too, on a regular basis. This means that you need to keep posting repeatedly without hesitating. Then, only your content will reach more and more people.
Maintaining Active Participation…
The table above also shows that following the trends and keeping the audience engaged is very necessary. Hence, you must keep giving them consistent, gentle reminders that your brand and book exist. For this, you can follow reel trends and Twitter hashtags. Moreover, posting is not everything. You must also converse through DMs, comments, and Q&A sessions with your target market.
However, now that you are not very aware of the technicalities, we suggest that for once you try Irish book publishing services. Get accustomed to the details, procedures, and norms first. Then, jump on the bandwagon to start independent publishing. - Do independent authors always need social media?
It is not a set-in-stone fact. Writers can still have a massive fan following regardless of their online presence. The three most important things they must have are a blog, a website, and an email newsletter. - Can I self-publish books of any genre?
Yes, there are no restrictions on the genre of a book. However, some rules and regulations conform to stick to original content only, such as in historical and recipe books. - Do all famous writers use social media for self-publishing?
It truly depends on their personal preferences and promotional strategies, but it is never compulsory. E.g. Writers like JK Rowling are on Twitter but Cormac McCarthy wishes to stay concealed. - How can I market my book cost-free after self-publishing?
Begin by creating a Twitter account and start engaging through hashtags. Then use Instagram to initiate trends like #bookstagram and convince people to join the cause. - Bringing To An End…
- After reading the extensive systematic manual for self-publishers that teaches them how to use social media effectively, you have become a pro. You are completely aware of which platform is best for which content type. Moreover, you also understand where you will find your target audience and how. Therefore, the only thing left is the void of motivation and inspiration in you.
- It is the enthusiasm that fuels your journey from an ambitious writer to an accomplished author. So hurry up and choose to make a difference today. Stop waiting for others to give you a chance to prove yourself. Rather just stand strong and give yourself one.
- You have all the tools; you just need to start using them now. We hope that all good things come your way. Kudos to the future author!
