International trade shows offer you opportunities to expand your footprint overseas. In such events, you can present your brand, form useful associations, and make new customers. However, international trade shows are far more complex than domestic trade shows. Here, you must take into account extra expenses, logistic arrangements, travel, and language barriers.
All these new challenges along with routine exhibition preparation can make international trade shows a daunting task. However, with meticulous planning, the right investment, and tailored services from expert exhibition booth builders, you can perform well at international shows. In this blog, let us look at what you must take care of during the preparation phase.
Define Your Goals
There are innumerable reasons for attending international trade shows. You might want to attend to get exposure to an international market, expand your footprint overseas, market your product to an international audience, or gauge your overseas competitors. The reasons can be multifarious but it is important to prioritize your goals before beginning your preparation.
Select the Right Trade Shows
As is true in the case of domestic trade shows, the choice of event holds paramount importance. Choose the one that is best for your brand at the present stage. Analyze your target audience, industry, and product portfolio, and then make a list of international trade shows most relevant to you. Leverage online tools to search for relevant international trade show booth design.
Register for Trade Shows
The price of stand space remains in the higher ranges at international customs trade show booths. Thus, register early to leverage early discounts and low prices. Keep in mind that the price of exhibition space can greatly increase as you move closer to the exhibition day. Registering early also enables you to book your favorite spot with ease.
Build an Aesthetically Pleasing Booth
Get an exhibition booth harmonized with your branding elements and goals. Select the appropriate size and type depending on your requirements and budget. In international trade shows, brand consistency is extremely important, so proceed with consistent of use colors, fonts, imagery, and signage. Integrate sophisticated features to intrigue and engage visitors.
Invest in Pre-show Marketing
If you are exhibiting in international trade shows for the first, invest in pre-show marketing to ensure adequate brand awareness before the event. Advertise your participation and reach out to the visitors to create a distinctive buzz. Leverage marketing channels such as social media platforms, email marketing, websites, search engines, PPC campaigns, etc.
Decide Whether You Want to Ship or Not
To save shipping costs and time, some exhibitors prefer local suppliers in international trade show booth ideas. If you want to build and ship, trust only specialized service providers for manufacturing and shipping. You can also proceed with end-to-end display for trade show services for simplified solutions from start to finish.
Figure Out How You Can Save Costs
International 40×40 trade show booth ideas require a hefty budget and elaborate marketing campaigns for success. Yet, you can save costs in several processes using effective strategies. For example, you can go with a sustainable exhibition, bring your own resources, reuse your booth, get early bird offers, etc. Select professional service providers with in-house facilities to save costs.
Take Care of Language Barriers
When you are preparing for international shows, keep in mind that you might face a few linguistic barriers. Thus, while selecting your staff, prefer those who can speak local languages. When you want to spread your footprint in a foreign country, it is a good idea to blend your business with the local culture.
Conclusion
International trade shows are lucrative events to maximize your overseas presence and expand your customer base. However, preparation is a lot more complex as you have to factor in more costs, shipping complications, linguistic barriers, etc. However, with proper planning, budget, and expert services, it is possible to attain massive success.
As the blog suggests, it is worthwhile to choose only local providers to minimize costs and shipping complications. For example, if you are planning to participate in a trade show in Philadelphia at a low budget, choose local services of trade show booth rental in Philadelphia. Explore more blogs to gain insights on international trade show participation.
