Love it or hate it, social media revolves around what’s “in” and popular. As TikTok continues to surge in popularity, so do TikTok trends. TikTok trends encompass the characteristics within TikTok videos that captivate a wide audience. These trends often originate from viral videos that experiment with creative formats or catchy audio clips.
Following these trends can significantly enhance the visibility and engagement of your TikTok videos—a crucial aspect when aiming to expand your business with affordable video marketing services in Temecula. However, in a platform where over 625 million videos are viewed every minute, TikTok trends evolve rapidly.
Discovering TikTok Trends: Strategies and Examples
Bird’s Eye View Trend
One notable TikTok trend that gained traction towards the end of 2023 was the “bird’s eye” view trend. This trend featured:
- Camera angle: Participants taped their phones to the ceiling, offering a unique and challenging perspective.
- Song: Utilized a clip from the TikTok song “Surround Sound” by rapper JID.
- Edits: Videos alternated between serious moments and lighthearted fun, synchronized with the song’s beat.
Bad Idea Trend
During the summer of 2023, the “bad idea” trend emerged, characterized by:
- Song: Incorporation of a popular clip from the song “Bad Idea” by Olivia Rodrigo.
- Plot: The creators depicted scenarios involving significant decisions, mirroring the contemplative nature of Rodrigo’s lyrics.
I Got Married in Italy Trend
This trend humorously referenced a confessional clip from Kim Kardashian’s reality show. Known as the “I got married in Italy” trend, it mocked the idea of others imitating one’s actions, as exemplified by Kim Kardashian calling out her sister for copying her wedding.
Strategies for TikTok Trend Discovery
1. Explore Top Creators
Navigate to the Trends section in TikTok’s Creative Center to discover videos from leading TikTok creators and influencers. This not only unveils prevalent TikTok trends but also identifies potential collaborators for your brand.
2. Browse Trending Videos
Utilize the Videos tab in TikTok’s Creative Center to explore trending videos irrespective of the creator’s following. This serves as a valuable resource for sourcing viral content that aligns with your brand’s identity.
3. Monitor Popular Hashtags
In the Creative Center’s Trends section, delve into the Hashtags tab to track trending hashtags relevant to your industry. This allows you to stay abreast of ongoing conversations and capitalize on emerging trends.
4. Harness Popular Songs
Explore the Songs tab in TikTok’s Creative Center to discover trending audio clips and songs for your videos. By leveraging popular music, you can enhance the appeal and virality of your content.
5. Leverage Commercial Music Library
Utilize TikTok’s Commercial Music Library to access pre-cleared music suitable for both organic content and advertisements. This resource facilitates the seamless integration of trending songs into your videos.
6. Gain Insights from Trend Perspectives
Explore TikTok’s Creative Center for valuable insights into audience behaviors and emerging trends. By understanding the trajectory of TikTok trends, you can tailor your content to resonate with your target audience.
7. Learn from Successful Strategies
Refer to TikTok’s Creative Strategies page for case studies, creative tips, and tutorials. Analyzing successful campaigns can provide invaluable guidance for crafting compelling TikTok content.
8. Utilize Ads Library and Top Ads Dashboard
Leverage TikTok’s Ads library and Top Ads Dashboard to gain insights into competitors’ advertising strategies. This enables you to identify trends and refine your own marketing approach accordingly.
9. Explore Keyword Insights
Utilize the Keyword Insights tool within TikTok’s Creative Center to discover trending keywords relevant to your business. By incorporating these keywords into your content, you can enhance its discoverability and relevance.
10. Identify Trending Products
Explore the Top Products section in TikTok’s Creative Center to identify trending products within your industry. Aligning your content with popular products can amplify its impact and relevance to your audience.
11. Analyze Historical Performance
Leverage TikTok analytics to assess the performance of your past videos and glean insights into emerging trends. By identifying patterns and preferences, you can refine your content strategy for optimal engagement.
12. Engage with Your FYP
Actively engage with your TikTok For You Page (FYP) to discover trending content tailored to your interests and preferences. By immersing yourself in the TikTok community, you can gain firsthand insights into evolving trends.
Beyond TikTok: Expanding Your Trend Discovery Horizon
While TikTok and its Creative Center offer valuable insights, exploring other platforms can provide a comprehensive understanding of evolving trends:
1. Explore YouTube Shorts
Discover trending content on YouTube Shorts, a platform that mirrors TikTok’s format. By exploring popular Shorts, you can uncover new trends and adapt them to your TikTok strategy.
2. Monitor Instagram Reels
Keep an eye on trending content on Instagram Reels, which often overlaps with TikTok trends. Reposting viral Reels can diversify your content strategy and maximize your reach across platforms.
3. Embrace Trial and Error
Experiment with various TikTok trends and monitor their performance over time. By iteratively refining your content strategy, you can identify trends that resonate with your audience and drive engagement.
4. Align with Seasonal Events
Plan your content calendar around upcoming events and holidays to capitalize on seasonal trends. By aligning your content with timely themes, you can stay relevant and engaging throughout the year.
5. Harness Google Video Search
Utilize Google Video Search to discover trending TikTok content and glean insights from diverse sources. By leveraging external platforms, you can gain a holistic perspective on emerging trends.
Conclusion: Empowering Your TikTok Journey
TikTok trend discovery is a dynamic and iterative process that requires continuous exploration and adaptation. By leveraging TikTok’s Creative Center, analyzing historical data, and embracing external insights, you can stay ahead of the curve and maximize the impact of your affordable video marketing services in Murrieta. Whether you’re a seasoned marketer or a budding creator, harnessing TikTok trends can propel your business to new heights in the digital landscape.
