Previously, a brand’s reach was confined to a single sales channel, such as a physical store. Those days, without a doubt, have passed. Customers today shop through a variety of channels, such as online stores, social media platforms, and physical retail locations. This means that suppliers have a variety of methods for contacting potential purchasers. This also implies that clients are spread, and retailers must use all available methods to reach them regardless of location. This leads us to our blog, The Magic of Multichannel or Dual Channel Selling. If…