With rapid change in the e-commerce market, data has even become a company’s weapon for maintaining its competitiveness. Data analysis can provide deep insights into consumer behaviour, the effectiveness of marketing campaigns and indeed almost everything to do with operating a business. Yet, the choice of e-commerce analytics software is not always straightforward, given the many options available in this market. This article presents five essential tips to help you select the best analytics software for ecommerce. The goal is that it meets all of your unique requirements and objectives…