Social media platforms are the best resources for promoting any form of social streaming, including webinars, seminars, event registration, and event tickets. We are able to reach and interact with the target audience as much as possible by using social streaming platforms, which helps the event registration process go well. Event management plays a big role in determining the right strategies that work well and fit within the desired budget for the event.
Websites like Facebook, YouTube, Instagram, and Telegram are where you will find a lot of people who are often socially active. We can use these social media platforms to develop a simple event registration process using only mobile devices.
Instagram offers numerous opportunities for Instagram live-streaming services that offer creative and innovative ideas for promoting webinars, seminars, and any type of event registration, let us discuss them:
1. Instagram Stories
Instagram Stories for event registration displays your content for the next 24 hours after posting. Instagram Stories allow for quick responses. So when you use them to promote webinars or upcoming events, you get real and timely feedback from your audience. To promote event registration, you can post the event details and then wait for the feedback.
2. Instagram Reels
Video-based content that describes event details or promotes registration refers to Reels on Instagram. Instagram offers a feature to create short video content that lasts between 15 seconds and one minute. You can use the Instagram Reel feature to promote webinars and event registrations and share all the details about the webinar or event registration, such as how to search for the upcoming event or how to register or book tickets.
3. Go live
Instagram offers users the ability to go live in the moment and engage with audiences by responding to their queries and related concerns. Thanks to these features, live sessions can now be used to promote events. Live streaming on Instagram has proven to be one of the best ways to attract users with direct conversations and quick responses. That’s why it was identified as the most responsive choice after the Story and Reel selections.
4. Advertising campaign
Displaying ads related to event registration, webinars, and any other upcoming events with live-streaming services also helps reach the desired audience. Displaying sponsored ads helps generate public interest in a particular webinar or event. Live streaming of advertisements has proven to be the best method to make the audience aware of your event or to promote webinars/seminars or event registrations.
Strategies that use YouTube for event registration or webinars can help drive traffic and reach new audiences. Let us discuss YouTube’s live streaming services:
1. YouTube shorts
YouTube has created a new feature called YouTube Shorts. In Shorts, you can post a 30-second to one-minute video about the content of an event registration or promote webinars or other upcoming events. People like to engage with a variety of videos throughout the day, so you can attract more audiences with short videos. Don’t forget to make your YouTube shorts interesting to watch.
2. YouTube Live Video Streaming
Live streaming videos and promoting events or webinar registration can be a big challenge for organizers. It requires a lot of backend operations that need to work well according to the requirements. Moreover, Youtube lives streaming via video attracts a lot of viewers as it provides reach and engagement with real-time reactions.
Paid ad campaigns can do wonders when it comes to promoting the webinar or event ticketing on YouTube. Paid ads are inserted between the video and sometimes at the beginning or end of the video. This helps to get the maximum attention of the audience in the meantime.
Facebook Live Streaming services are a feature of Facebook that allows users to live stream directly on the social media platform. With features like “Like,” “Comment,” “React,” and “Share,” viewers can interact with the event management system for event registration.
Here are some ways you can use live streaming services to boost your business:
- Facebook Stories and Videos
Posting stories and videos on Facebook can increase audience engagement because it is a huge platform that captures the attention of every user who uses it. It offers a community element that makes selling event tickets and marketing webinars very easy.
- Facebook Live Streaming
By engaging in real-time interactions with users and attracting new users, Facebook’s live streaming services help drive event registration. Much like Instagram’s live streaming feature, which allows people to reply, ask questions and leave comments, it works in a similar way.
- Paid Advertising
Sharing details in a group or personal message chat or in a community through a paid advertising campaign leads to good registration results for the events or webinars. A paid advertising campaign can be seen as an easier way to let users know the details from the start.
There are billions of ways to do event marketing, but with the help of social media, you can easily run a marketing campaign for event tickets or webinars. The live-streaming services of social media have opened up numerous opportunities to promote the desired event with lots of tricks and tips. Thanks to the technology, data, and analytics of social media, it is actually very easy to do event marketing for different events and on a large scale. Choosing a good event planner or platform and taking actions related to event registration can bring the desired results for the success of live streaming through social media
To date, social media services are one of the best tools for free advertising and promoting. If you are active on multiple platforms, you should advertise there as well. Therefore, event registration and its marketing can be a bit of a challenge when it comes to operational issues, you need to make sure that any streaming via social media platforms goes as intended. So, keep promoting and keep streaming!