Projections for Car Rental Market: Demand, Research, and Leading Players Toward 2028

Car Rental Market

The Global Car Rental market is projected to grow at a CAGR of around 7% during the forecast period, i.e., 2023-28.

Car Rental Market Overview

MarkNtel Advisors Research’s comprehensive study of the Car Rental Market includes detailed geographical insights and a thorough analysis of the competitive landscape. This report offers essential information for companies and investors aiming to leverage the market’s significant potential for growth.

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Car Rental Market Scope and Methodology

The market study of Car Rental employs a thorough and comprehensive approach, utilizing both primary and secondary data sources. Quantitative tools are employed to estimate market size, growth rates, and trends, while qualitative methods explore consumer preferences, competitive landscape, and regulatory influences. SWOT analysis and Porter’s Five Forces model are valuable for assessing market dynamics and competitive positioning. This holistic methodology delivers precise insights into the nuances of the Car Rental industry, offering a robust foundation for strategic planning and informed decision-making.

Driving Innovation: Exploring the Car Rental Market and its Market Dynamics

Global Car Rental Market Growth Opportunities

Declining Private Car Ownership in Some European Countries to Open New Doors for the Market Players – In countries such as Sweden, the Netherlands, and part of the UK, private car ownership is declining, especially in urban areas & this is presenting a multifaceted opportunity for the market players. According to KiM Netherlands Institute for Transport Policy Analysis, private car ownership per resident in highly urbanized areas declined in the past decade, but there was a surge in car ownership in the more rural areas of the Netherlands. Meanwhile, rates of car ownership in London are significantly lower than in the rest of the UK, which is approximately 0.74 cars per household as of 2022.

Moreover, these countries are focusing to reduce carbon emissions & reach net zero between 2030 and 2040. Owing to this, they are substantially promoting ride-sharing platforms, e-scooter services, and 4-wheeler leasing services. However, this trend is not uniform across Europe, but in countries where private car ownership is declining, it would offer an opportunity for the market players to expand their wings.

Car Rental Market Segmentation

By Booking Mode



By Application



By Vehicle Type


-Economy Cars

-Executive Cars

-Sports Utility Vehicles (SUVs)

-Multi Utility Vehicles (MUVs)

By Rental Category




By Driver Type



By Rental Duration

-Short Term

-Long Term

By Region

-North America

-South America


-The Middle East & Africa


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Car Rental Market Key Players

-Avis Budget Group

-Sixt SE

-Enterprise Holdings (Alamo)

-Hertz Corp.



-Carzonrent India Pvt. Ltd. (CIPL)

-ZoomCar, Inc.

-Dollar Rent a Car

-Green Motion



Key questions answered in the Car Rental Market are:

  • What is Car Rental?
  • What was the Car Rental market size?
  • What are the different segments of the Car Rental Market?
  • What growth strategies are the players considering to increase their presence in Car Rental?
  • What are the recent industry trends that can be implemented to generate additional revenue streams for the Car Rental Market?
  • What major challenges could the Car Rental Market face in the future? 
  • What segments are covered in the Car Rental Market?
  • Who are the leading companies and what are their portfolios in Car Rental Market? 
  • What segments are covered in the Car Rental Market?
  • Who are the key players in the Car Rental market?

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