United States BOPIS Market Trends & Summary
Market Overview
The United States BOPIS (Buy Online, Pick Up In-Store) market size is expected to grow at an impressive compound annual growth rate (CAGR) of 16.45% between 2025 and 2033. This market, valued at US$ 129.36 billion in 2024, is projected to reach US$ 509.4 billion by 2033. The increasing demand for convenience and flexibility in shopping has significantly fueled the growth of the BOPIS model in the United States.
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Market Segmentation
The United States BOPIS Market & Forecast report categorizes the market based on:
Product Categories:
- Auto and Parts
- Food and Beverage
- Apparel and Accessories
- Health and Personal Care and Beauty
- Computer and Consumer Electronics
- Office Equipment and Supplies
- Toys and Hobby
- Furniture and Home Furnishing
- Books/Music/Video
- Other
Payment Methods:
- Digital Wallet
- Credit Card
- Debit Card
- Account-to-Account (A2A)
- Buy Now, Pay Later (BNPL)
- Cash on Delivery
- Prepay
- Other (including Cryptocurrency)
Market Growth Drivers
1. Convenience to Customers
BOPIS has gained immense popularity due to its time-saving and cost-effective nature. Customers can browse online, purchase, and pick up their orders at their convenience, often on the same day. In 2022, over 268 million U.S. consumers shopped online, indicating the growing importance of e-commerce.
2. Technological Advancements
The integration of advanced technologies such as real-time inventory tracking, mobile applications, and AI-powered analytics has streamlined BOPIS operations. These innovations enhance customer experiences by minimizing errors and reducing wait times.
3. Expansion of Omnichannel Retailing
Retailers are leveraging BOPIS to blend their online and offline shopping experiences. This omnichannel strategy boosts customer engagement, increases foot traffic in stores, and strengthens brand loyalty. For instance, Best Buy launched the Best Buy Envision App in April 2024, enhancing customer convenience and digital shopping experiences.
Challenges in the U.S. BOPIS Market
1. Logistical and Operational Issues
Efficient inventory management is crucial to prevent stockouts and ensure seamless order fulfillment. Retailers must also optimize their in-store pickup operations to handle high demand efficiently.
2. Customer Experience & Wait Times
Long pickup wait times can negatively impact customer satisfaction. Retailers need well-organized pickup systems, adequately staffed stores, and clear communication about order readiness to ensure a smooth customer experience.
BOPIS Market Trends by Industry
1. Food and Beverage Sector
BOPIS is rapidly growing in grocery retail due to increasing consumer preference for contactless shopping. Large supermarket chains are enhancing their BOPIS services to accommodate changing shopping behaviors. Example: In November 2023, Phononic and Vidir Solutions introduced an automated BOPIS system, the Vidir Powered Carousel, enabling efficient order staging for frozen, chilled, and ambient groceries.
2. Health, Personal Care, and Beauty Sector
BOPIS is becoming a preferred shopping method for personal care products, allowing customers to test or pick up skincare and cosmetics conveniently. This segment is expanding due to rising consumer demand for personalized in-store experiences.
3. Apparel and Accessories Sector
Fashion retailers are increasingly offering BOPIS services to provide customers with immediate access to their purchases while enabling in-store trials before finalizing purchases.
4. Digital Wallet Market in BOPIS
Digital payment solutions such as Apple Pay and Google Pay are streamlining transactions at the point of pickup. The increased use of digital wallets ensures quick and secure transactions, further enhancing the BOPIS experience.
5. Credit Card Payments in BOPIS
Credit card transactions remain a popular payment method for BOPIS, offering customers added security and incentives such as cashback and rewards, making this segment a significant driver of market growth.
Key Players in the U.S. BOPIS Market
The leading companies in the United States BOPIS market are analyzed from three viewpoints: Company Overview, Recent Developments, and Revenue Analysis.
Major Players:
- Walmart
- Home Depot Inc.
- The Kroger Co.
- Macy’s
- Kohl’s
- Costco Wholesale Corporation
- Best Buy Co., Inc.
- Nordstrom Inc.
Conclusion
The United States BOPIS market is experiencing rapid expansion, driven by consumer demand for convenience, technological advancements, and the integration of omnichannel retail strategies. While logistical challenges and customer experience remain critical factors, the increasing adoption of digital payment solutions and strategic innovations by major retailers will continue to propel market growth. By 2033, BOPIS will solidify its place as a dominant force in U.S. retail, transforming the way consumers shop and interact with brands.
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