This platform provides a unique opportunity for brands to dynamically and interactively connect with audiences, particularly younger demographics. Advertising on TikTok can significantly boost visibility and engagement due to its algorithm, which favors creativity and trends. This article will explore the comprehensive steps and strategies for effectively advertising on TikTok, ensuring that marketers and businesses can fully leverage this platform to achieve their promotional goals. Understanding TikTok’s User Demographics Before launching an advertising campaign on TikTok, it’s crucial to understand its user demographics. TikTok is predominantly popular among Gen Z…