Gaining customer loyalty is not only a choice but an essential aspect of business to unlock long-term growth. Talking about the banking industry, several banks and finance firms are struggling to keep and attract new customers. That is why, they rely on loyalty rewards programs as they help to incentivise desired customer behaviour and build emotional connections. In this article, we learn about the essence of banking rewards in maximizing loyalty where we will discuss strategies to keep in mind while investing in a good loyalty points and rewards marketplace.…