Denmark, a country known for its Viking history, stunning landscapes, and emphasis on “hygge” (a feeling of coziness and contentment), might not be the first place that comes to mind when you think of McDonald’s. However, the golden arches have been a fixture in Danish life for over four decades, offering a familiar taste alongside some interesting local twists. Early Days and Cultural Adaptation McDonald’s first arrived in Denmark in 1981, facing initial skepticism. The Danish palate, accustomed to fresh, seasonal ingredients, wasn’t immediately sold on American-style fast food. To…
Beyond the Big Mac: How McDonald’s Adapts to Danish Tastes and Traditions
