Social media is a very powerful tool that has the ability to make or break a business. So, does social media marketing. People will discover new businesses, and shop from the brands they find on social media. Sometimes, they refer their favorite brand to other people. So, if you aren’t already resorting to social media platforms like Facebook, Instagram, and Linkedin, for marketing you are missing out huge amounts of time, reveals our digital marketing company in Dubai.
Great marketing on social media can give you immense success in your business and make devoted and loyal costumes leading to sales. In this blog ‘Social Media Marketing 101: Building a Strong Presence on Social Platforms’ we’ll be discussing
- What social media marketing is, its benefits and tips.
- How to build an effective social media marketing strategy and a plan to carry it out.
- Best social media marketing platforms and how to utilize them
What is Social Media Marketing
The name itself gives it away. It’s a form of digital marketing that leverages the power of social media networks to achieve your marketing and branding goals. However, it is not about making a business account and posting occasionally for the namesake. Social media marketing needs a very planned strategy with measurable goals and it includes.
- Make sure to keep your profiles updated and optimized for maximum effectiveness.
- Uploading pictures, videos & stories and live videos.
- Liking comments, replying and overall monitoring as well
- Building a community around your brand by following and engaging with followers, customers, and influencers.
Benefits of Social Media Marketing
We’ve listed out some of the key benefits of Social media marketing.
Drive Traffic
Effective social media marketing can help you drive organic traffic to your website. Adapting your approach to each social media channel is key. Each of the platforms is unique and thus it requires a different strategy. You cannot do the same kind of thing for Facebook, Twitter and even Pinterest. Relatable posts and genuine interactions from brands garner organic traffic from potential customers across platforms.
Generate Leads
When it comes to generating leads via social media, analyze which platform aligns with your business objectives and which one your target audience prefers. Focus on the one platform that gives you the most engagement and traffic. However, remember that social media marketing is a long-term process that needs constant maintenance to keep engagement levels up.
Brand Awareness
The nature of social media platforms will give you the opportunity to build your brand identity across a wide audience and improve brand awareness. A better brand awareness ultimately results in better results in all other campaigns. Reach out to our professionals at Social Media Marketing Company in Dubai to gain further insights about effective brand awareness using social media marketing.
Build Relationships
Social media platforms are literally known for their line of communication. So, it aids in opening a communication line with your followers and directly and further networking, discussing and connecting with people. It’s necessary to make a connection with customers to increase awareness and engagement resulting in customer loyalty. Who wouldn’t love it when their favorite brand reposted your review on their Instagram story? Right? That is why building relationships with customers should be a priority for brands.
Creating an effective social media marketing plan
Now that you have an understanding of social media marketing strategy, let’s put it into action. Your social media marketing plan is the roadmap to implement it successfully. It is created around your efforts so you can measure and analyze your resources wisely. The best way to start your marketing plan includes
- Choose Your Platform
- Set Your Objectives
- Report and Adjust Regularly
Social Media Marketing Tips
Here are a few social media marketing tips that can help you to build a strong brand presence online.
- Create Diverse Content
You have to be consistent with other other areas of marketing. Authentic content is the key to social media marketing. Make sure you post regularly and offer valuable information that will be helpful to your audience Make sure to add
- Quick Tips, How-to guides
- Industry News
- Data and Insights
- Polls, questions & contests
- Updates and announcements
Also, make use of a variety of content formats like images, video, online stores and more.
- Curate Feed
As a brand and business, we are always looking for ways to land in customers’ feeds right? At the same time, It’s also important to keep an eye on your competitors as well. Continuously adapt and execute ideas. Then you’ll know what is working and what aren’t working in your strategies. Besides, follow influences as well to stay on top of the trends and educate yourself. Follow brands and businesses that also share the same values as you for great content strategies and out-of-the-box ideas that you can follow.
- Measure Success with Analytics
If you aren’t using any tools to assess your social media marketing data, then you’re doing it all wrong. There are so many tools out there that can help you with this and Google Analytics is one of them. You can use it for your social media campaign metrics and identify the gaps. So make sure to add tracking tags to your social media marketing campaigns to properly monitor and analyze them.
- Try paid social media
You have to expand your social media marketing with paid advertisement as well. A proper paid advertisement for the right target audience can do wonders for your brand. So taking advantage of the tool in the right way is how you can work it out. The media platforms offer precise targeting options so that you can focus your money and budget on the individuals who are most likely to be interested in your business. To begin with. If you are confused about paid social media marketing, reach out to our social media marketing professionals.
These are some of the popular advertising options when it comes to paid social media marketing.
Facebook Ads
- Facebook Feed Ads: These appear in users’ newsfeeds, allowing you to target specific demographics, interests, and behaviors.
- Facebook Stories Ads: Short video or image ads that appear in users’ Stories.
- Facebook Messenger Ads: Ads that appear in users’ Messenger inbox or as sponsored messages.
- Facebook Marketplace Ads: Ads shown to users browsing the Facebook Marketplace.
Instagram Ads
- Instagram Feed Ads: Similar to Facebook feed ads, they appear in users’ Instagram feeds.
- Instagram Stories Ads: Full-screen ads that appear between users’ Stories.
- Instagram Explore Ads: Ads that appear when users browse the Explore page.
- Instagram Shopping Ads: Ads with shopping tags that lead to product details and purchases.
Twitter Ads
- Promoted Tweets: Tweets you pay to promote, appearing in users’ timelines or search results.
- Promoted Trends: Promote a trending topic to increase its visibility.
- Promoted Accounts: Promote your Twitter account to gain followers.
YouTube Ads
- Skippable In-stream Ads: These play before, during, or after a YouTube video and can be skipped after 5 seconds.
- Non-skippable In-stream Ads: Short video ads that viewers must watch before their chosen video plays.
- Discovery Ads: Displayed as suggested videos on the YouTube homepage or search results page.
- Bumper Ads: Short, non-skippable video ads typically lasting 6 seconds.
