Technology continues to change the way brands approach their customers. Thanks to the interconnectivity in which we live, companies have more opportunities than ever to sell their products and services through a multichannel SEO strategy.
Key steps for multi-channel SEO optimization
Multichannel is a basic marketing strategy, but being on different channels does not in itself mean that you will generate more sales. It is essential to have a structured multi-channel SEO plan.
Mobile SEO
The number of users with smartphones reaches about two billion users worldwide. This indicates the importance of including mobile marketing in the multichannel SEO strategy.
Therefore, creating an SEO strategy taking into account the mobile phone as a channel is important and we give you some key steps.
Create a responsive website
A website that detects any mobile phone that uses the page will adjust the layout to said device. This tactic will allow you to attract more users in an efficient way than a website that is not adapted.
Set up a URL
Setting up a subdomain will allow your users to be redirected to the mobile version of the website.
Enable a dynamic service
This configuration will help your server detect a device and load content based on the user’s device type and specifications.
Increase loading speed
Remember that 1 in 4 online searches are done through mobile devices, so optimizing loading speed is essential
Local SEO
It consists of optimizing your website so that it appears in local customer searches. Onsite and offsite optimization should be part of your multichannel SEO strategy to appear in local search engines.
If done correctly, local search can generate more traffic than organic search. Remember, when planning your multichannel SEO strategy, it is important to take into account your local competition and cover that market. If you don’t do it, your competitors will.
Therefore we give you some recommendations:
Optimize your meta description and tags
The meta description and tags can help you personalize your website and of course, improve your multi-channel SEO strategy. The text of the description and the title usually appear in the SERPs, so you must be careful in the writing and make sure that the keyword is in both the meta description and the title.
Use online directories
5 in 6 consumers use online searches for their local searches. Therefore, your company must appear in at least one online business directory. To find out which directories work in your city, search with terms related to your company and city.
Activate your Google My Business
Google My Business works like a business directory and can help you attract new local users.
Focus your campaigns with a local location
In your local SEO campaigns, you can focus them on the locations and zip codes that your customers might search for. This will put you in direct contact with users who are ready for a conversion.
Business SEO
Business SEO is a process of massive optimization of several pages at the same time. This ensures that the company’s internal principles are maintained in the interests of the company and users.
Business SEO is more about the number of pages than the size of the company. Especially if it involves products and services.
If your website has approximately 1,000 products, it can be considered a business website. If that is the case keep in mind:
- The selection of keywords
- Automated templates
- Automated rules
E-commerce SEO
We cannot fail to mention e-commerce for your multichannel SEO strategy. E-commerce has had exponential growth in the last 15 years. However, the competition is great. All e-commerce-related websites are competing for the best positions.
For this reason, it is vital to have an effective SEO strategy. We give you some recommendations to optimize your strategy.
Set your keyword
Keywords are the key point for any SEO campaign. When it comes to e-commerce, it is important to know what words consumers use to find products and services related to your business.
Without keyword research, it’s difficult to drive a well-targeted campaign, so keep the following in mind for your keywords:
- Look for keywords with good volume, easy to rank, and that your competitors don’t target.
- Use tools like Keyword Tool Domination for your search and Google to find out related words
How to do multichannel SEO optimization?
Define the target audience
Before choosing the distribution channels for your marketing campaigns, you must define which audience you want to reach.
To do this, you must know the sociodemographic factors of your potential clients, as well as their geographic location since the same advertising strategy will not always work well in all markets.
Likewise, you should know their lifestyle, behavior, and browsing habits to better define your key phrase strategy and value proposition.
Choose the right distribution channels
Once you know who you sell or want to sell to, you must choose the most appropriate distribution channels for them. Keep in mind that companies do not choose the channels, but rather the customers themselves choose them.
Therefore, the success of a campaign depends on paying attention to consumer preferences and being where they are. A good SEO strategy for multi-channel optimization is channel integration.
This means that customers can easily migrate from one channel to another depending on where they are in the purchasing process.
Personalize the information
If you apply a multi-channel SEO strategy, you must personalize the information you offer on each platform.
The messages must be adapted to the channel; communicating a message through an email marketing campaign in which you have the demographic data of your customers is not the same as communicating a message on your corporate blog.
On the other hand, it is essential to be reactive in communication with customers when they request information about products and services or even when they express discontent about something.
Having a multi-channel SEO strategy can offer many benefits to your business. But for this to be the case, your campaigns must be optimized.
If you do not have experience or are simply looking for advice to achieve better results in your digital strategy. Don’t hesitate to contact us at Digital Specialist.
