In the competitive world of web development and web designing, there are many intricate things that you need to take care of which is very important. When it comes to the development of a website or a web portal, you need to follow the steps exceptionally otherwise the end result will never be in your favor. To deal with this, many web design companies in UAE prefer A/B testing methods to help find out all the possible bugs and changes they would need to make in order to optimize their website. It is easier to get to the bottom of the problem with the help of A/B testing.
A/B testing is a method where developers from companies that provide website development in UAE, will take one variable at a time and test them with an alternative. This will help them know which variables work the best with their website model. It has made lives easier for developers, as they don’t have to wait until somebody tells them to change something or upgrade something. They can easily use A/B testing methods and pick out the best features for their app or website. Let’s uncover how you can incorporate A/B testing and how you can master this method.
- Pick one variable
- Set your goal
- Have a “control” and a “challenger”
- Equally split your samples
- Determine a sample size
- Decide how you want the results to be
- Run one test at a time
- Use a testing tool
- Test variations simultaneously
- Give it enough time to produce data
Pick One Variable:
Right from the start, you must not choose too many variables for testing. Pick one independent variable at a time and then test it accordingly. You need to see what variable is hindering the success of your website. When you test one variable at a time, you will be able to see the results clearly.
Set Your Goal:
To get the right results, you need to set some goals for your independent variables. You need to know what kind of changes you are looking for in your website once you are done with A/B testing. For this you would need a dependent variable that will easily challenge your independent variable.
Have A “Control” And A “Challenger”:
In A/B testing you would have one dependent variable and one independent variable. Your dependent variable will be your challenger, you will use it to manipulate the results of your independent variables, also known as control. Whatever data you get from these two variables will help you move forward.
Equally Split Your Samples:
You need to test your variables with different samples equally. For this you would need to provide a sample of your A/B testing to variations of audience groups, this will help you know how things work with different audiences. This will help you reach a conclusive result and it will also help you get your desired results.
Determine A Sample Size:
If the situation is applicable then, you would need to determine a sample size according to the A/B testing method you are using and the tools you are using currently for A/B testing. You need to have an equal sample size for each of your testing, this will help you get the perfect results. Keep in mind that if you are testing a website then,you would have no finite audience, which means your sample size will vary accordingly.
Decide How You Want The Results To Be:
Once you have set a goal for yourself and you have decided on a testing method then, all you need to do is to choose a result variation over the other. You need to be confident in what you are choosing as your final result. It is paramount for you to be confident that your choice is going to enhance the conversion rates.
Run One Test At A Time:
When you are testing more than one variable then, it can complicate the results for you. You need to slow down your testing process and test one variable at a time. This will help you achieve a clear answer and you will be able to get results that will increase your leads.
Use A Testing Tool:
To successfully carry out an A/B test you would need to get your hands on a testing tool. The most popular testing tools that are used by every developer across the world include Adobe, VWO, AB Tasty, Optimizely, Kamaleoon, Apptimize, Crazy Egg, Omniconvert, Google Optimize, Dynamic Yield, Oracle Maxymiser, Unbounce, Freshmarketer, LaunchDarkly, and last but not the least Google Analytics.
Test Variations Simultaneously:
You need to be extremely responsible with your time management. If you run version A for a month and then switch to version B then, it is not possible for you and your marketing team to record the results. To avoid any hindrance, you need to run two variations tests simultaneously and see which one works the best for you and your business campaign.
Give It Enough Time To Produce Data:
Once you are sure with the results, you now need to launch your new version in the market. After that you would need to give the new variation some time to produce results, otherwise how would you know the difference between your new variation and your past variation. This can take hours, weeks, months, or even years to produce significant results, you would have to be patient. How long it takes for the results to show also depends on how much target audience goal you have set for your business.
These are some of the major steps that you would have to go through in order to successfully perform A/B testing on your website or applications. Keep in mind that you would have to be patient during this entire process, as iot can take weeks or months for the results to finally show. Also you need to understand that your new variation must be according to your customer’s preferences and your goals should align with your organizational needs.
