In marketing, promotional products serve as a tangible connection between a brand and its audience. However, their full effectiveness is realised when customised to cater to niche markets. For companies looking for promotional products in Adelaide, knowing how to craft and choose these items tailored to industry-specific audiences can elevate a typical marketing approach into a compelling engagement strategy. Getting to know your niche The foundation of a niche marketing approach hinges on having an in-depth understanding of your intended audience. Beyond demographics, this entails delving into the obstacles, preferences…