Trade shows and exhibitions are an important part of marketing and sales efforts for many companies. Attending trade shows allows businesses to directly interact with current and potential customers in their industry. However, to get the most out of a trade show, companies need to put significant thought and planning into their exhibition display contractors. An effective design is key to attracting visitors, standing out from competitors, and ultimately translating booth traffic into leads and sales. Here are nine tips for crafting an effective trade show booth design: Know Your…