Why is Mobile Optimization Crucial for E-commerce SEO?

Imagine that you have created a stunning online store, filled it with amazing merchandise, and written catchy copy to draw in customers. However, when a prospective customer tries to access your store on a mobile device, things go wrong! There are tiny, difficult-to-press buttons, slow-loading images, and jumbled, unreadable text. Exasperated, they navigate away and visit your rival’s mobile-friendly website. This is an all too familiar situation for e-commerce companies that disregard mobile optimization. Having a mobile-friendly website is not a luxury in today’s world where many people shop online…